Daylight are the first UK manufacturer of high quality magnifying and task lamps. The Daylight energy saving technology in these clever little lamps helps reduce eye strain and improves contrast so hobbists and professionals can enjoy true colours and work for longer.
Our relationship with the Daylight company has flourished since we opened the doors here at Plum. We’ve helped them redesign their main corporate site together with targeted online and offline comms to strengthen their No.1 brand positioning in the UK.
Having analysed the various functions required by Daylight, we created a multi-zone content management system to control 13+ worldwide sites, each one using at least one of the 11+ languages, to provide access to 500+ products, split over two different departments. The whole site fits snugly into a space of just over 100mb, where the beautifully crafted code of 12,800 lines fits neatly on a floppy disk (not that our back up systems can be compared to this mid 1980s tech!).
Don’t just take our word for it though, go and take a look here and see how we have got users to wake up to Daylight.